Selected Works from Abby Long

Featuring intelligence briefings, bylines, marketing communications, expert reporting, thought leadership, brand storytelling, POVs , white papers, and more.

Why Multi-Generational Travel is Booming →

Consumer Research

Microsoft-Activision deal draws the metaverse closer to reality →

Thought Leadership

How Brands and Big Tech Are Responding to the Russia-Ukraine Crisis →

News Analysis

Nostalgia was the name of the (ad) game at Super Bowl LVI →

Thought Leadership

CES 2022 wraps, inspiring event marketers and tech enthusiasts →

Intelligence Briefing

The trends that defined 2021 →

Thought leadesrship

Commentary in Digiday: Advertisers eye in-game ads as audiences swell in lockdown →

Press Mention

Consumer behavior shifts and the future of travel →

Executive Interview

Banana Republic debuts “The New Look” with partner strategy led by PMG →

Marketing Communications

What you need to know about Facebook’s latest content transparency reports →

Thought leadership

As borders reopen, brands prepare for travel to ramp up again →

Intelligence Briefing

The Vaccine Mandate: Controversies over workers versus consumers →

News Analysis

The compounding forces shaping the American economy →

Trend Reporting

Navigating the labyrinth of programming for the 2020 Tokyo Olympic Games →

Intelligence Briefing

Back-to-school spending to reach record highs as school returns to In-person →

Trend Reporting

Navigating the social audio wars →

Intelligence Briefing

Why we love Texas →

Marketing Communications

The New Era for Sports Marketing: How Creators & Athletes Are Changing the Game at the 2023 Women’s World Cup →

Thought Leadership

Why Streaming Platforms are Leaning into AVOD Plans and Live Sports Deals →

Thought Leadership

Meta misses the mark in quarterly earnings while Amazon, Snap, and Google shine — Meta misses the mark in quarterly earnings while Amazon, Snap, and Google shine →

News Analysis

Advertising and media trends to help ring in the new year →

Trend Reporting

NBCUniversal reimagines Olympics programming with Peacock Olympics Hub and TikTok partnership →

Intelligence Briefing

Cyber Week performance signals key shopping behavior shifts →

Trend Reporting

Advertisers face new wave of consumer privacy-led changes →

News Analysis

Thanksgiving holiday travel to near pre-pandemic highs →

News Analysis

How PMG drives global growth for Hyperice →

Marketing Communications

Strong consumer demand marks the countdown to Cyber Weekend →

Intelligence Briefing

Third quarter Big Tech earnings shed light on privacy impact →

Thought Leadership

5 reasons to pay attention to esports →

Trend Reporting

2021 holiday shopping predictions →

Thought leadership

Portfolio Trends: Brands move to diversify social investments →

Research Report

Supply chain slowdowns move up national agenda →

News Analysis

Esportz Network Podcast: Why brands are turning to gaming during COVID-19 →

Podcast Episode

PMG pioneers programmatic linear TV buying →

Marketing Communications

How social apps are evolving →

Research Report

What Square’s acquisition of Afterpay signals for the future of retail →

News Analysis

Consumer sentiment declines as [Delta Variant] cases rise →

Intelligence Briefing

Old Navy partners with PMG to launch BODEQUALITY →

Marketing Communications

Top takeaways from Big Tech’s record-breaking quarterly earnings →

News Analysis

Snap bets big on commerce and community →

News Analysis

NBCUniversal preps wall-to-wall coverage of the 2020 Tokyo Olympics →

Intelligence Briefing

The Cookieless Future: Google updates timeline for Google Privacy Sandbox initiatives →

Intelligence Briefing

Tracking retail’s rapid recovery →

Trend Reporting

PMG partners with Google and Global Citizen to advance equity for all →

Marketing Communications

AT&T disrupts media landscape with WarnerMedia spin-off →

News Analysis

Sustainability takes priority on the road to recovery →

Trend Analysis

Esports Advertising: How brands can get in the game →

Research report

Read more of Abby’s work on the PMG blog and PMG Insights Hub.